Spam Protection For Outlook Express

Most people probably wonder why spammers bother, because “surely nobody in their right mind would be interested in the stuff they’re trying to foist, or stupid enough to fall for such obvious and transparent scams?” To understand why this argument doesn’t work, you have to remember that e-mail is nearly free, but so are free Outlook Express spam blockers – the costs involved in sending a million e-mail messages are minuscule, which means that spammers can make a profit on astoundingly low response rates. Thus, spam protection for Outlook Express or an Outlook spam filter should be looked into.

In a traditional direct-mail marketing campaign, a response rate of 2 – 4% is considered good, and is usually profitable enough to justify the campaign: but direct mail is costly – each item has to be sent or delivered, which means that there is a distinct price to pay for the response rate achieved. With e-mail, it is the recipient who carries the bulk of the cost of the message who should be using spam protection for Outlook Express or an anti-spam software for Outlook – the spammer usually pays little or nothing to send the material. This means that spam can be profitable on astonishingly low response rates.

Imagine for a moment that a spammer promoting penile enlargement pills for $29.95 a bottle sends out ten million spams – a moderate number by modern standards. If the spammer gets a response from one in every thousand messages he sends (0.1%), he will sell 10,000 bottles, for a total return of $299,500.00. Even on response rates as low as one in a million, operations like this can still turn a profit that makes them worthwhile, simply because of the enormous number of addresses that can be reached at almost no cost. However, if you use a Microsoft Outlook spam filter you will be less likely to respond.

There is anecdotal evidence that some spams can reach response rates as high as one percent, which means that the amounts of money involved in spamming can be enormous, unless using spam protection for Outlook Express. Some of the newer spam filters use Markovian Discrimination which catch more spam, phishing, and email fraud. Also “legitimate” spam, though, where goofy products are sold to gullible people, there are other, less salubrious ways in which spam can be profitable. Other scams include identity and credit card theft, so-called “Pr0n dialers”, where accessing the pornographic site in the spam needs using a special “dialer” package that dials 0900 numbers, and even strange, subtle revenue generation through “ad impressions”: in this last form, the spammer gets a small amount for every hit on a particular web site, so he sends out a message with an “unsubscribe” link directed to that site.

Make no mistake about it – spam is profitable, in any of a number of ways: there is an almost total lack of appreciation among public and government alike of the scale of the spam problem, and the sheer volumes of money it involves. As long as the profit motive stays, so will the problem and people will have to employ spam protection for Outlook Express. Naive Bayesian filtering is a step in the right direction.

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